The APAC Market Briefing

Free

The Asia-Pacific fitness market, in two pages.

The market sized to 2031, the shakeout that just eliminated the middle, and the five moves that follow from it. Written for operators and investors who need the picture before the meeting, not a 90-page PDF they will never open.

What is inside

  • The market sized: USD 2.93B today, USD 4.6B by 2031
  • Why the undifferentiated middle is being eliminated, and what replaced it
  • Why South Korea alone is a larger market than all ten Southeast Asian markets combined
  • Where growth actually concentrates, by country and by format
  • The five ranked moves, with capex and timelines
  • Plus the Club Profitability Calculator, to model your own club unit economics

The honest version

This is the executive summary of a report I sell for $79. I am giving it away because two pages of real analysis will tell you more about whether we should talk than any amount of marketing copy.

If it is useful, the full report is there. If it is not, you have lost nothing but four minutes.


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A question the tools cannot answer

Every one of these is built to be used without me. That is deliberate.

But if you run the numbers and you are still not sure what they mean for your situation, that is what the Performance Diagnostic call is for. Thirty minutes, no obligation, no pitch theatre. You leave with your real constraint named and the first move defined, whether or not we ever work together.

Book a Performance Diagnostic

Russell Dean Wantenaar · 30 years across South Africa, the Middle East and Asia · Operator first, consultant second.